Web Site Credibility and Trust
The ultimate goal of any business is to sell products or services to potential customers. When deciding to engage with a company it is the credibility of the business and the consumers own trust in the company which determine if he or she will do business with that company. A failure to communicate trust and credibility to a potential customer significantly decreases the chance of making a sale.
On a website trust and credibility are achieved through presentation of quality content and visual design, through the behavior of the sites functional elements (forms, maps, shopping carts, etc.), and through the navigation system that takes the user to the content. If a company is successful in achieving credibility and trust with their website they will make money.
Credibility and trust are built slowly over time. On the web they rely heavily on a websites behavior and appearance. When choosing between you and your competition the customer will gravitate towards the most credible and trustworthy choice. At Pear Web it is our goal to make your company that choice. Contact us today and lets get started on your new web site.
Works Cited: Jakob Nielsen - http://www.useit.com/alertbox/990307.html — 7/12/2007